Audi Q8 e-tron

The images depict the sophisticated launch event for Audi's first fully electric vehicle, the Audi Q8 e-tron. Hosted at Catarina Executive Airport in São Paulo, the space combines high-end automotive innovation with luxury design in a setting that exudes exclusivity and refinement.

At the center of the hangar, a monumental vertical monolith with a backlit tensoflex base illuminates the electric SUV, showcasing its sleek design in dramatic fashion. This architectural centerpiece elevates the vehicle both literally and symbolically, highlighting it as a future icon of electric mobility.

Surrounding the monolith is a curated gallery of iconic design objects and luxury items. Each piece, from art sculptures to rare collectibles, is displayed on minimalist white pedestals, drawing parallels between timeless design and Audi’s premium craftsmanship. Among the exhibits are references to Jeff Koons’ balloon dog sculpture, industrial design classics, high-performance car parts, and a bottle of Chanel No. 5 — all accompanied by short, poetic texts that invite the viewer to reconsider what makes an object truly exceptional.

Several contemporary lounge areas are arranged throughout the space, where guests and prospective buyers can hold conversations and conduct business in comfort. The ambient lighting, curated furniture, and overall spatial design reflect Audi’s signature aesthetic: clean, bold, and elegant.

The final image showcases a striking retail window installation in partnership with Hermès. The Audi Q8 e-tron is displayed alongside the iconic Birkin bag, with both products framed by texts that elevate their craftsmanship and value beyond material composition. This juxtaposition reinforces the campaign's message: “This is not just an electric car”—it is a statement of innovation, style, and cultural relevance.