In this vibrant McDonald's space designed for The Town music festival, the experience is as iconic as the brand itself. At the heart of the activation is the Big Mac Stage, where festivalgoers can step into the spotlight and sing the legendary Big Mac jingle. The stage is surrounded by French fry-themed railings and illuminated with musical neon elements that turn the space into a playful concert setting.
Inside the massive Big Mac-shaped structure, visitors find multiple photo opportunities and immersive brand moments. One of the main attractions is a fun, fast-paced challenge where two participants race to assemble a Big Mac using oversized ingredients—bringing the sandwich’s iconic layers to life in a competitive and memorable way.
Just outside, the McDonald’s restaurant zone features a whimsical façade modeled after the brand’s signature burgers. This functional and themed space serves up festival fuel while reinforcing the brand identity in every architectural detail. The entire environment is designed to evoke joy, nostalgia, and interactivity—turning the McDonald’s experience into a full-fledged entertainment destination.