Burger King

This project showcases a vibrant and immersive new concept for Burger King, featuring a reimagined playground, a redesigned drive-thru, and a bold, modern signage system. At the heart of the experience is the BK Play zone — an eye-catching playground inspired by the legendary Whopper and its ingredients, with elements like a giant burger tower, cheese slice slides, and vibrant lighting that transforms the structure into a glowing icon at night. The drive-thru experience has also been elevated, crowned with Burger King’s iconic royal crown shape and equipped with a series of dynamic digital screens to entertain and engage guests as they wait. The entire site is punctuated with new minimalist yet bold signage, using the brand’s signature colors and intuitive iconography to guide visitors and reinforce the brand identity. Together, these elements create a highly engaging and family-friendly space that redefines the fast-food experience.