Claro Concept Store

The Claro Concept Store is a bold vision of the future of telecommunications retail in Brazil. Located in São Paulo, this flagship store reimagines the customer experience through immersive technology, interactive zones, and contemporary architecture. Its striking red tempered glass façade stands out as a symbol of innovation and transparency, while the exposed concrete columns throughout the interior represent the brand’s strength and solidity.

Upon entering, customers are welcomed by interactive tables with dynamic dual-sided screens, delivering real-time, relevant content about Claro's devices and mobile plans. At the heart of the store lies the “Connected Home,” where visitors can explore and test smart home technologies in a responsive, hands-on environment.

To enhance comfort and engagement, the store features a stadium-style seating area along one side, offering a space to wait, relax, or engage with digital content. For tech-savvy visitors, there's a dedicated gamer zone to experience Claro’s high-speed internet firsthand. Toward the back of the store, guests will find a themed coffee shop inspired by the iconic series Friends, adding a touch of pop culture and warmth to the space.

The immersive VR zone introduces customers to "Claro Mundos," a futuristic experience showcasing the brand’s digital ecosystem. Meanwhile, a reserved and cozy consultation area offers privacy for personalized customer support. The store also features self-service stations and a touchscreen platform where users can customize and select the ideal plan for their needs.

Blending technology, comfort, and storytelling, the Claro Concept Store isn’t just a point of sale—it’s a fully integrated brand experience and a glimpse into the future of connected living.