The Electrolux Store in Store project developed for FastShop delivers a refined and immersive retail experience, designed to showcase the brand’s premium appliances in a functional and inspiring environment. Conceived to host live workshops with renowned chefs, the space highlights the usability and sophistication of Electrolux products while strengthening the connection between design, performance, and lifestyle.
With a modular layout and elegant architecture, the space incorporates high-end materials such as marble, light wood, and brushed metallic finishes that echo the brand’s Scandinavian DNA. Custom joinery seamlessly integrates appliances like refrigerators, cooktops, ovens, dishwashers, and wine cellars, recreating the atmosphere of a contemporary home kitchen. Thoughtfully placed lighting and carefully selected furnishings enhance product presentation while creating an inviting atmosphere for events and brand activations.
This concept was also adapted for various retail formats beyond FastShop, offering scalable solutions that maintain the original design language and brand experience. The modular approach ensures consistent execution across multiple retail locations while optimizing material use and production efficiency. It’s a complete solution that combines branding, engagement, and sell-out strategy within a cohesive and high-performance retail platform.