Heineken POS

This set of images showcases a complete suite of permanent point-of-sale solutions developed for Heineken. Designed specifically for secondary placement in retail environments, the project includes a range of modular display formats such as endcaps, islands, and free-standing displays. Each unit was carefully planned to support Heineken’s brand presence through illuminated signage, premium materials, and high-capacity shelving tailored to different SKU types.

With a variety of sizes and configurations, the displays ensure consistent visibility across diverse store layouts. From large-format installations with backlit logos and stainless steel details to retractable structures adaptable to the width and height of each store’s gondola, the system supports flexible deployment. Each module is engineered for durability and equipped with LED lighting, custom branding areas, and adjustable shelves. Communication elements are designed to be interchangeable, allowing for campaign updates without structural changes. The investment strategy behind the solution includes scalable implementation according to store size, with the goal of maximizing ROI while ensuring a unified visual impact for the brand.