Heineken Rock in Rio

This is Heineken’s immersive space at Rock in Rio, a standout sensorial experience built around the brand’s commitment to sustainability and music culture. The facade presents an abstract and futuristic design, adorned with vertical gardens and solar panels, showcasing the use of clean energy—a bold statement of the brand’s green mission. Neon green lighting outlines the structure, and a massive red star, the brand’s emblem, gives it iconic visibility from afar.

Inside, the “Power Station” activation takes the spotlight. In a central cylindrical stage wrapped in circular LED light rings, a band performs iconic songs from legendary artists who’ve played at Rock in Rio. As the music plays, glasses of Heineken descend from the ceiling into participants' hands in a surprising, synchronized spectacle. This activation was so impactful that Roberto Medina, founder of Rock in Rio, named it the best experience ever produced at the festival.

On the rooftop, the experience continues with an elevated lounge featuring a circular bar wrapped in LED screens, ambient lighting that moves rhythmically across the ceiling, and a DJ booth that keeps the energy alive after the festival stages shut down. It’s a futuristic, green-powered afterparty space where visitors can drink, dance, and celebrate well into the night.