J&J Beauty Center

The Beauty Center project by Johnson & Johnson was designed as a multifunctional and immersive space that blends technology, experience, and product education in an environment entirely focused on beauty and self-care. The environment is visually striking, featuring bold color zones and sleek glass enclosures that create individual consultation booths. At the center of the space, a prominent bathtub sculpture filled with oversized product replicas acts as a sculptural focal point and photo opportunity.

This concept includes private influencer recording studios, a dedicated area for lectures, and test zones where customers can freely interact with products from brands such as Neutrogena, RoC, Aveeno, OGX, and NeoStrata. The experience begins even before entering the Beauty Center: a digital totem located inside pharmacies allows shoppers to connect with beauty consultants remotely. These consultants are stationed inside the on-site individual booths, offering personalized skin assessments and product guidance. The vibrant design, paired with mirror accents and statement lighting, reinforces the center’s mission to celebrate beauty in all forms while integrating retail, content creation, and education in a seamless and elegant way.