This project brings to life a beauty-focused point of sale experience for Johnson & Johnson, integrating design innovation and consumer interaction within the retail space. At the heart of the environment is the “Estação da Beleza,” a central beauty station designed to offer personalized consultations and self-care moments. Surrounding it, custom-designed gondolas create a fluid and contemporary aesthetic that guides shoppers through categories such as body care, protection, and facial care. The curved structures and light finishes enhance visibility and product access, while illuminated signage and soft lighting add a sophisticated ambiance. The architecture of the space merges functionality with a sense of wellness, transforming everyday shopping into an engaging and sensorial journey where customers are invited to explore, experiment, and connect with the brand through both products and experience.
Developed in partnership with the Carrefour retail chain, this project is part of a category management strategy for their beauty department. Designed as a modular solution, the system includes configurations in P, M, G, and GG formats to suit the layout of every store model in the network, from compact units to hypermarkets. In its initial rollout phase, the implementation includes shopper monitoring through installed cameras, allowing for real-time behavioral data collection to inform and optimize product placement strategies on the shelves.