Set amidst a scenic countryside estate equipped with a test track, the launch event for the Jaguar E-PACE was designed to merge luxury, performance, and immersive storytelling. Guests were welcomed at a stone-clad entrance where sleek branded structures introduced the refined Jaguar aesthetic.
Inside the main house, a hospitality lounge was created with a minimalist and elegant interior. Custom-designed furniture, natural wood textures, and clean white surfaces complemented curated Jaguar merchandise displays. A feature wall highlighted the brand’s legacy through emblematic miniatures and illuminated tire sculptures, creating an engaging backdrop for photos and product storytelling.
The balcony served as an art gallery, showcasing a series of exclusive Jaguar hoods reimagined as art pieces, each with unique visual narratives — from motorsport heritage to abstract expressions of power and elegance. These installations added a collectible and cultural layer to the brand experience.
Outdoors, the event reached its peak with the Performance Tour Test Track. Attendees had the chance to experience the E-PACE in action through dynamic test drives across ramps and road simulations. The highlight was a suspended car display lifted by crane, emphasizing the strength and stability of Jaguar engineering. The track design incorporated brand totems, vibrant graphic panels, and product immersion zones to capture the excitement and visual energy of high-performance driving.
From brand storytelling to adrenaline-fueled experience, every element of this activation was carefully crafted to reflect The Art of Performance — Jaguar’s unique philosophy where design meets driving emotion.