This project for Listerine in Latin America was developed as a complete category management solution, combining strategic visual communication and modular retail design to meet the needs of both ASD (Atacarejo, Supermarkets and Distributors) and Farma channels. The system includes a full suite of durable and high-impact point-of-sale pieces designed to enhance brand presence, guide consumer choices and adapt to different store formats throughout the region.
Among the highlights are illuminated standalone displays with premium finishes and a futuristic visual language, designed to showcase the breadth of the product portfolio across attributes such as breath, whitening, alcohol-free options and treatment lines. The units include segmented shelves with didactic communication, backlit headers and internal lighting that highlight the packaging colors and key benefits of each SKU. A central digital callout section helps shoppers find the product that best suits their needs, emphasizing personalization and reinforcing Listerine’s role as a complete oral care solution.
Adaptability was a key driver of this design, with several versions of displays and gondola ends engineered to accommodate different planogram sizes. The retractable structure and adjustable height allow flexible implementation while preserving brand consistency and optimal product exposure. In the impulse zones, small-format displays positioned at checkout areas promote trial and cross-sell, while full promotional islands shaped like oversized Listerine bottles deliver strong impact and high visibility in central corridors.
This project goes beyond visual merchandising by creating an immersive and educational retail presence that unifies the brand’s clinical credibility with a disruptive and modern language, generating stronger shopper engagement, optimized conversion, and scalable implementation across Latin America.