M&M’s Gam&me Night

Set in the heart of Shopping Morumbi in São Paulo, the Gam&me Night experience brought the playful world of M&M’s to life with a colorful, interactive installation that transformed the atrium into a vibrant brand playground.

Guests were invited to immerse themselves in a variety of interactive games and challenges, each inspired by the joyful energy of M&M’s and its iconic characters. From arcade-style setups to playful competitions, the space encouraged participation, laughter, and shareable moments.

One of the key highlights was the custom M&M’s store, where visitors could build their own exclusive product pack using the brand’s famous candy wall of tubes—a rainbow-like display filled with every variety of M&M’s, designed to be both visually stunning and irresistibly tempting.

The final images of the project feature a branded endcap display at retail, showcasing how the campaign translated from immersive experience to point-of-sale with bold, colorful gondola placement—bringing the same fun energy to everyday shopping environments.

This activation wasn’t just about candy—it was about celebrating individuality, play, and personalization, turning a visit to the mall into a flavorful adventure with the world’s most iconic chocolate brand.