Miami Open Itaú

At the Miami Open tennis championship, Itaú brought an immersive and dynamic experience to life through a branded GameZone activation designed to entertain, engage, and connect with the audience. The space was entirely themed in the brand’s iconic orange and blue palette and structured with architectural tension fabrics and lightweight metal framing, creating a vibrant visual identity that stood out in the open urban park environment. Visitors were greeted by oversized props like a giant tennis ball with the Itaú logo and bold 3D signage reading “GameZone,” setting the tone for the energetic atmosphere.

Inside the activation, a variety of games were available. A highlight was the Racket Slide, a massive structure shaped like a tennis racket transformed into a slide, inviting guests to participate in a playful descent that merged sport and fun. Next to it, the Ace Challenge encouraged players to aim and score through tennis ball holes, while the Ballmerang photo area created an interactive scene where guests could jump in front of a branded backdrop and capture high-energy images, simulating movement with tennis ball graphics for social media sharing.

The central court area featured a scoreboard and a competitive setup where participants could engage in challenges, while an installation made entirely of tennis balls on a chain-link fence formed the Miami Open logo and the phrase “Live Your Search,” reinforcing the campaign’s message through a creative and tactile expression.

With a focus on interactivity, bold visuals, and vibrant brand presence, this activation transformed the Miami Open into more than just a sports event – it became an opportunity for Itaú to deliver memorable brand engagement in a playful, athletic, and highly shareable environment.