This immersive experience created for Movida at Rock in Rio celebrates the fusion between mobility and music in a visually bold and interactive installation. The structure features a striking visual element—a real car mounted vertically over a dynamic LED backdrop, with a mirrored floor creating an infinite reflection effect that draws immediate attention to the brand. Surrounding this feature is a full LED handrail broadcasting dynamic Movida content throughout the day.

On the lower level, two main activations invite festivalgoers to engage with the brand: a vibrant dance floor where visitors can showcase their moves, and a driving simulator that lets users virtually test their skills behind the wheel.

The VIP area offers a more relaxed and visually iconic setting. One of its highlights is a creative photo opportunity—a car front transformed into a giant armchair surrounded by musical instruments, turning every snapshot into a rockstar moment. Upstairs, the upper VIP lounge features a scenographic installation with spherical mirrors, creating a dreamlike visual experience. This level also offers a premium space for guests to unwind while enjoying a privileged view of the main stage.

Altogether, the space embodies Movida’s message: life is better when it moves—with rhythm, energy, and unforgettable experiences.