As the master sponsor of Rock in Rio, Itaú created a series of striking immersive spaces that celebrated music, diversity, and creativity through scenography rooted in its iconic orange brand palette.

The main highlight was an impressive performance stage, featuring a dynamic architectural structure inspired by stretched cords of varying thicknesses and shades of orange. This visual identity, symbolizing the cultural diversity of Itaú’s audience, was present across all installations. The stage hosted a variety of performances—from solo artists to full orchestras—under a canopy of light and movement.

One of the most memorable installations was a giant Boombox, reimagined as a DJ booth, with oversized speaker elements and equalizer visuals. It doubled as a lounge area, inviting the audience to relax inside cassette tape-shaped seating zones while DJs played live sets.

Another standout space recreated a gigantic drum set, with oversized cymbals and drums serving as interactive seating and resting spots. This playful approach extended to an immersive map display, allowing festivalgoers to explore and understand all Itaú experiences across the venue.

Together, these elements created a cohesive brand experience that merged music, technology, and design—firmly positioning Itaú as a leader in cultural engagement and festival innovation.