This project presents a collection of retail display pieces created for the launch of the Samsung Galaxy S10, where the core visual concept was centered around the use of infinity mirrors. These elements were strategically applied across various touchpoints within the store environment, from counters to feature displays and even window installations. The illusion of infinite depth created by the mirrored layers not only captured attention but also symbolized the advanced and futuristic nature of the device. The blue concentric patterns, inspired by the Galaxy S10’s technological precision, framed the phones with a sense of motion and innovation, reinforcing the idea of continuous evolution and bold design. The message “Diferente? Radicalmente diferente.” was echoed through the architecture of the displays, creating a multisensory experience that invited customers to explore the product in a space where design and technology merged seamlessly.