TikTok Rock in Rio

The TikTok space at Rock in Rio was designed to bring the vibrant, spontaneous spirit of the platform into a live festival environment. The standout feature of the activation is the LED-covered façade, which doubles as a massive stage. Here, the audience becomes the main attraction—visitors step into individual performance booths built directly into the front of the structure, each one equipped for content creation and ready to broadcast their creativity to the festival crowd and beyond.

Inside, the experience unfolds across multiple levels. A backstage area allows guests to get ready like real performers, with dedicated spaces for makeup, styling, and final touches before stepping into the spotlight. Each floor offers immersive environments where visitors can shoot videos, rehearse their moves, or simply enjoy the buzz of content creation in a space built entirely around expression.

With a bold architectural presence and a layout that puts the user at the center of the show, TikTok's activation not only celebrated its creators—it gave everyone the chance to