A bold and futuristic activation designed for Heineken inside major music festivals across Brazil. This architectural space reinvents the brand’s presence through an iconic stage shaped like sonic waves in motion—translating sound propagation into physical form.

At the heart of the structure, a live performance area hosts surprise appearances by unexpected bands and artists, turning every set into a memorable and spontaneous encounter. The design amplifies this surprise element with a striking green monochrome palette, immersive lighting, and a sculptural form that feels both intimate and monumental.

Flanking the stage, two integrated bar counters serve ice-cold Heineken, inviting festival-goers to enjoy their drink while being drawn into the vibrant experience. The looped structure’s curves and layered elements evoke frequency rings, reinforcing the auditory essence of the activation while creating a unique visual landmark within the festival grounds.

This is more than just a bar or a stage—it's a sensorial hub designed to engage, energize, and echo the spirit of live music.

Closed Version