Oktoberfest Blumenau

As the master sponsor of Oktoberfest, Eisenbahn brought to life an unforgettable celebration of beer, tradition, and design across two major cities: the iconic Blumenau Oktoberfest, Brazil's most traditional German festival, and a bold, urban edition in São Paulo.

In Blumenau, the scenography was inspired by classic German taverns and vintage railway stations, reflecting Eisenbahn’s heritage. Long wooden tables, rustic finishes, and industrial metal structures created a warm and authentic beer hall atmosphere. The highlight was a dramatic, backlit giant clock, evoking the feel of an old European train station—a nod to the brand’s name and story. Suspended warm lights and barrel installations completed the immersive environment, turning the space into a destination for social gatherings, laughter, and, of course, cold beer.

Meanwhile, in São Paulo, Eisenbahn reimagined Oktoberfest with a vibrant, contemporary twist. Under colorful canopies in traditional fest colors, guests enjoyed an open-air space filled with flowers, garden elements, and festoon lighting. The main bar featured a dynamic backdrop of iconography and cultural symbols tied to the festival—pretzels, mugs, music, and joy—under the bold slogan: "Em Oktober, todo dia é dia de Fest". The activation created an inviting and photogenic environment where every day felt like a celebration.

Both cities featured custom-designed bars and brand experiences. Notably, the main Eisenbahn bar was designed to resemble a train locomotive, framed by vintage subway tiles, industrial lighting, and a full tap wall showcasing their beer portfolio. The premium Baden Baden booth also stood out, with an elegant wooden texture and golden light, offering a more refined beer-tasting experience.

From south to southeast, Eisenbahn’s presence transformed Oktoberfest into a multi-sensory journey—honoring tradition while embracing contemporary design and creating unforgettable moments for beer lovers across Brazil.