Porsche Macan 

An immersive brand experience in the heart of Ibirapuera Park.

For the highly anticipated launch of the new Porsche Macan, we transformed the iconic Pavilhão da Bienal into an immersive stage for innovation, performance, and design. The project reimagined the traditional auto event, blending architectural precision with bold scenography and cutting-edge lighting to deliver a truly unforgettable brand experience.

Visitors entered through a glowing architectural façade bathed in light, leading into a double-height glass hall where Porsche branding, nature, and technology coexisted in harmony. The centerpiece of the space: a dramatic cylindrical digital installation surrounded by a rotating car platform, where the new Macan was revealed as a work of art.

Inside, dynamic LED structures, mirrored surfaces, and interactive content installations created a futuristic environment tailored for media, VIP guests, and Porsche lovers alike. From the illuminated reception to the digital tunnel and performance lounge, every detail was curated to express the spirit of the Macan — bold, sleek, and forward-thinking.

This was not just a car launch — it was a complete sensory journey, crafted to align Porsche's legacy of excellence with the pulse of contemporary design and Brazilian architecture.